New Website Launched
	Date:	May 1, 2005
	Time:
	Location:
		Dr Elman launched his new interactive website at www.1800MyEyeDoc.com
	Prada Eyewear and Tommy Bahama
	Date:	April 2005
	Time:
	Location:	Our Office
		Prada Eyewear and Tommy Bahama have been added Versace and Ann Kleine Eyewear to Bongo, marc ecko, Revlon and Benetton lines already available in our office.
	Sale on Designer Eyewear
	Date:	On going
	Time:	All the time
	Location:	Our Office
		Frames and sunglasses from Guess?, Gant, Tommy Hilfiger and other collections are always offered at special discount prices. These include some of the latest styles as well as discontinued models.
	Persol frames
	Date:	All the time
	Time:
	Location:	In our office Now
		Persol frames are classics both for sunglasses and prescription eyewear. We have or can get anything in the Persol line.
	New 30 Day Contact Lenses available
	Date:	Starting April, 2002
	Time:
	Location:	The FDA has approved the new silicone hydrogel contact lenses (Ciba Focus Night & Day and Bausch & Lomb PureVision) for 30 days and nights of continuous wear and we are now fitting these lenses in our office in Santa Monica.
		Focus NIGHT & DAY lenses are made from a revolutionary, new, fluro-silicone hydrogel material that supplies six times more oxygen to the eye (an oxygen transmissibility of 175 Dk/t) than ordinary disposable lenses and 40 percent more oxygen than the minimum threshold (125 Dk/t) recognized by independent researchers for overnight wear of lenses. The unique, biocompatible properties of the lenses also help minimize deposit buildup over time. The Centre for Contact Lens Research (CCLR) of the University of Waterloo, and the Cooperative Research Centre for Eye Research and Technology (CRCERT) and Cornea and Contact Lens Research Unit (CCLRU) at the University of New South Wales, have been involved in the research and development of Silicone Hydrogels for continuous wear for the last 10 years (website: http://www.siliconehydrogels.org). Focus NIGHT & DAY lenses are available in more than 40 countries throughout the world and more than 250,000 patients have worn the lens for up to 30 continuous nights and days. In addition, CIBA Vision has amassed more than 2,000 patient-years of clinical experience with Focus NIGHT & DAY, making it one of the most thoroughly researched contact lenses in history. CIBA Vision?s most recent U.S. FDA clinical trial involved 1,395 patients who were seen at 59 different investigation locations throughout the country. The stringent trial ran for a year and tested the safety and efficacy of the lens. For more information, visit the CIBA Vision website at www.cibavision.com
	Kenneth Cole, Timberland Frames
	Date:
	Time:
	Location:
		Dr Elman's office added the frame lines of Kenneth Cole and Timberland in 2010

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